.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to snagging billions in financial backing yearly, have raised nearly $360 thousand thus far this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That slowdown is because of market concentration, improved governing tensions, and economic uncertainties.ADWEEK spoke with 5 VCs that continue to buy adtech providers, even with these problems, concerning what they are actually searching for and what they prevent. Maybe unsurprisingly, these capitalists are actually targeting options in privacy-focused innovations as well as industry-specific locations like connected television.